FOR IMMEDIATE RELEASEAliExpress Helps Saudi Shoppers Make This Summer More Comfortable, Connected, and Premium for Less Enhanced Brand+ channel offers global brands and premium selections for the platform's Summer Sale.Riyadh, Saudi Arabia - June 3, 2026

FOR IMMEDIATE RELEASEAliExpress Helps UAE Shoppers Upgrade Their Summer for LessEnhanced Brand+ channel offers global brands and premium products for less.Dubai, United Arab Emirates - June 3, 2026 - AliExpress has launched its major Summer Sale in the UAE from June 1-10, featuring selected deals of up to 80% off across tech, home, automotive and entertainment products. Responding to a surge in demand for value and authenticity, the platform is expanding its Brand+ channel, offering global brands with free shipping on eligible orders. With optimized delivery speeds across UAE, local fast shipping options on eligible items, and Brand+ selections available through the platform, shoppers can browse with greater confidence and find premium upgrades at accessible price points.Consumer Spending Trends Reflect Market MaturityRecent consumer data from a YouGov survey commissioned by AliExpress points to strong engagement with online retail in the UAE. With 62% of surveyed residents shopping online more than once a week, e-commerce is firmly embedded in everyday consumer behavior. According to the survey, marketplaces are the preferred destination, with 94% of shoppers in the country using marketplace platforms such as AliExpress, significantly outpacing individual retailer websites. This indicates a strong confidence in purchasing high-value items online through trusted digital channels.Built Around What UAE Shoppers ValueBrand recognition is paramount in the region. Over 85% of surveyed consumers say recognizable brands are important, while 75% agreeing that a known brand name signals higher quality in key categories such as consumer electronics, home appliances, and beauty. Furthermore, 83% of UAE consumers acknowledge that brand names influence the price of premium electronics, indicating a willingness to invest in trusted labels.At the same time, trusted brands are only part of the equation. UAE shoppers are also weighing price, variety, convenience, and reliability when deciding where to shop online. This creates a strong connection between what consumers value and AliExpress's core proposition:Competitive pricing: 67% of respondents agree AliExpress offers competitive prices and great savings.Variety: 71% of respondents appreciate the wide variety of products and choices on AliExpress.Reliability: More than 64% of respondents find shopping on AliExpress convenient and hassle free, and reliable regarding delivery and customer service.The data also shows that value remains a major decision driver for UAE shoppers. With 48% citing value for money as a key factor in trusting an online seller, and 43% of respondents defining good value as the best quality or performance for the price they are willing to pay, UAE shoppers are not just hunting for discounts. They are looking for purchases they can feel confident about.Shop Brands You Trust with Brand+AliExpress officially launched Brand+ late last year. Brand+ is a dedicated channel that brings shoppers an increased selection of international brands with official product authentication. The Brand+ channel now features over 2,000 global brands across categories from home and fitness to electronics, while maintaining competitive pricing on in-demand items. For UAE shoppers, Brand+ offers free shipping on orders over AED 150 and free returns on eligible items for a smoother shopping experience.This expansion aligns with consumer demand for high-quality, high-tech branded products. AliExpress continues to broaden the Brand+ product portfolio to meet this need, ensuring shoppers have a dedicated route to selected products that have been held to a higher bar. This means less guesswork and more confidence in what arrives at your door."UAE shoppers want more than low prices. They want strong value, wide choice, and products that improve their lives,” said Jim Liu, General Manager for the Middle Eastern markets at AliExpress. "Through the AliExpress Summer Sale and Brand+ channel, we are making it easier for shoppers to find practical summer upgrades at great prices."Your Summer Refresh Starts HereThe AliExpress Summer Sale is available for shoppers in UAE from June 1-10, with selected deals of up to 80% off. Shoppers can explore the sale, Brand+ selections, and local fast shipping options through the AliExpress app and website.Source: YouGov survey commissioned by AliExpress, conducted online among 527adults in the UAE between May 7-18, 2026.- END-About AliExpress:Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the , the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.