Polaroid launches new range of products at opening day of GITEX Technology Week 2014

Mobilk - Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, has launched today its newest range of tablets, HD sports video cameras and power bank units at the opening of this year’s edition of GITEX Technology Week, the ICT business gateway to the Middle East, North Africa and South Asia region, which will run until October 16, 2014 at the Dubai World Trade Centre (DWTC). The Polaroid stand is located at Hall 8, Stand No. B 8-37, DWTC.

The leading US brand has unveiled its latest line of tablets—the 7” Rainbow Series, the 10.1” EDU Tab (S20VE-B) and the Intel Tablet, which is available in 7”, 8” and 10.1” screen sizes. All tablet models come with large GB memory space, front and rear cameras and are powered by the latest Android and Microsoft Windows Operating Systems. Polaroid also did the Middle East release of its Cube HD Sports Action Video Camera. The Cube is water resistant, shock-proof and designed to take pictures and videos on the go. Built with a high capacity battery, the exciting new HD sports camera can record up to 90 minutes of HD 1080p video and take 6MP photos. The company has also announced the launch of new power bank units that have been designed to key gadgets like smartphones, tablets and cameras.

“We are excited to be taking part in GITEX Technology Week, which has become one of the most awaited IT and consumer events in the Middle East region. To make our presence more exciting and felt during opening day, we will be showcasing and launching some of our latest products– instant and digital still cameras, HD & mountable sports video cameras, tablets and power bank units. We are looking forward to being able to share our views on the Middle East’s rapidly thriving consumer segments and markets, while at the same time, share what we have to offer to consumers,” said Amr Sheira, Managing Director at Emerio Technology, the official license holder for the Polaroid brand in the MENA Region.

GITEX Technology Week is deemed as the No.1 ICT event for the Middle East, Africa and South Asian (MEASA) region, with over 80 per cent of the world’s leading ICT brands participating. The exciting five-day will feature 3,700 plus ICT companies coming from 61 countries. This year’s edition of the show is expected to draw in the participation of more than 25,000 C-level executives from various key industry verticals.