Sony Ericsson expands Xperia family in the Middle East with two new generation Android smartphones

Sony Ericsson has unveiled the Xperia neo and Xperia pro, the newest additions to the new generation of Xperia smartphones. Closely following the launch of the Xperia arc smartphone earlier this year, the two latest smartphones to be launched in the Middle East also feature cutting edge technology from Sony and an exceptional multimedia experience on the latest version of the Android platform - Gingerbread.

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As well as best-in-class imaging and display technology from Sony, the Xperia pro combines an optimized slide-out keyboard with smart functions to create a fast messaging experience. Featuring an ergonomically crafted keyboard, Sony Ericsson has focused on integrating the hardware with clever messaging functions for a perfect user experience. Xperia pro introduces the subtle but fast Type & Send functionality eliminating the need to open a dedicated app for each type of message, and Smart Keyboard that triggers predictive messaging actions automatically when the user slides out the keyboard.

Xperia pro is also the ideal business phone for Android fans coming complete with a set of professional functions such as syncing your email, calendar and contacts in a secure way and the pre-loaded Office Suite Pro lets consumers view and edit office documents directly on the phone.

Steve Walker, Head of Marketing, Sony Ericsson said, We want to be a leader in Android and with Xperia neo and Xperia pro, we are now offering excellent, innovative Android choices for consumers. These latest devices combine stunning design with state-of-the-art Sony technology and a new faster messaging experience on the Xperia pro, creating an entertaining smartphone experience

Ruediger Odenbach, General Manager, Sony Ericsson Middle East said, These new Xperia handsets are the cutting edge of our mobile technology, making them ideal for the Middle East region where there is a burgeoning interest in getting online using a phone.

The possibilities are out there to be discovered, and with nearly 3 in 5 people in the region using the internet at least once a day, and with email and music being the main online activities, then the new Xperia models are the gateway for many to experience the next level of online interaction with their mobiles.

The best of Sony technology once again features in both Xperia pro and Xperia neo. The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Sony award-winning Exmor R for mobile sensor enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared on an HD TV in your living room via the built in HDMI-connector.

Xperia neo builds on the stunning design language that Sony Ericsson has become known with a unique shape that not only looks good, but is ergonomically designed to fit perfectly in the user hand, especially when taking pictures.

Both smartphones will launch on the latest version of the Android platform providing access to Google Mobile Services and the myriad of applications available via the Android market. Xperia smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast uncompromised access to the Web with Adobe® Flash® Player to create the most entertaining smartphone experience.

Sony Ericsson Xperia neo - Key features

• Exmor R. Great stills and videos even in low light
• Reality display with Mobile Bravia Engine
• Built-in HDMI. Your stills and videos on HD TV
• More than 100,000 apps on Android Market
• Google services. At your service

The Sony Ericsson Xperia neo will be available in the following colours: Blue Gradient, Red and Silver.

Sony Ericsson Xperia pro - Key features

• Touch phone with perfect slide-out keyboard and smart functions for fast messaging
• Synch your email and edit office documents on the go
• Sony Mobile BRAVIA® Engine and Exmor R for mobile
• HDMI. Connect to an HD TV or a projector
• Google services and more than 100,000 apps on Android Market

The Sony Ericsson Xperia pro will be available in the following colours: Black, Red, Silver.

Sony Ericsson Xperia neo will be available globally in selected markets from end Q1 and Sony Ericsson Xperia pro from end Q2.