HTC REIGNITES THE MID-MARKET WITH 2014 HTC DESIRE PORTFOLIO, NOW AVAILABLE IN THE UAE

HTC Desire 816 is the first of a new breed of mid-range HTC smartphones combining beautiful design and flagship performance for incredible value

Mobilk - HTC, a global leader in mobile innovation and design, has unveiled its new HTC Desire 816 – which comes with single and dual SIM cards – as part of its ambitious 2014 mid-range portfolio. The HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour. Demonstrating HTC’s obsessive focus on incredible design, both inside and out, the HTC Desire 816 packs an advanced feature set that makes it one of the best value smartphones ever introduced by HTC.

“The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier,” said Neeraj Seth, Head of Market MEA, HTC. “Incomparably beautiful to look at and hold with the technology and software to match, the HTC Desire 816 challenges everything that people expect from lower cost smartphones. It is bringing genuine choice to the category by delivering stunning design and high-end performance at unbelievable value.”

Beautifully designed, powerful performance

The first edition of the new-look HTC Desire family comes fully loaded with HTC’s iconic dual-frontal stereo speakers with built-in amplifiers and HTC BoomSound™ for incredible audio quality, while HTC BlinkFeed™ keeps users up-to-date with the latest news and social updates on the spacious 5.5 inch screen. Two powerful cameras make the HTC Desire 816 ideal for photography lovers. A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both the perfect selfie and stunning landscapes in amazing quality.

Powered by a quad-core, 1.6 GHz processor and offering 4G LTE connectivity, the new HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.

Availability

The new HTC Desire 816 – which runs HTC’s Sense 6 interface – is already available across all retailers in the UAE for 1499 AED and 1349 AED for the dual SIM version. The new smartphone is available in various colours including navy blue, grey and white for the single SIM. The dual SIM is available in white and grey.