Etisalat inaugurates its 30th retail outlet at the Dubai Mall

With a view to bringing its services and interaction channels closer to customers around the UAE, Etisalat today inaugurated its 30th retail outlet at the Dubai Mall. A smart integration of technology, comfort and decor, the outlet is designed keeping in view the customer preferences, and is conveniently located at the lower ground floor of the Mall. The outlet is operational from 10am to 10pm Saturday to Wednesday, and 10AM to 12pm on Thursday and Friday.

Abdulla Salem Al Mana, General Manager - Dubai Region, Etisalat, and Mr. Ahmad Thani Al Matrooshi – Managing Director, Emaar, inaugurated the outlet today in the presence of many VIPs and senior Etisalat management.

Commenting on the new outlet Al Mana said, “Two years back, Etisalat developed a holistic strategy to reach out to our customers by taking our unique retail experience to people where they are.  These outlets not only enable our customers to feel and experience our services and solutions before selecting, but also are offer a positive avenue for our customers to provide us feedback. Our customer support team at all the outlets is trained to provide information and aid the customer in signing-up, and to receive customer feedback and response.”

The outlet is 30th in the list of Etisalat exclusive outlets, in addition to 47 other Etisalat business centres and service outlets. Across the UAE, there are over 20,000 outlets selling Etisalat services.

Set up over 118 sq mtr area, the outlet exudes futuristic design and niche styling  and is divided into different sections - the Customer Service section where customers can apply for any Etisalat service, and interact with the staff regarding their queries and feedback. The Demonstration section, that features live demonstrations of Etisalat services in action and is equipped with demo concepts including a 15 sq meters LCD screen, and five 42 inch LCDs to demonstrate Etisalat's range of products and services. And finally, the Retail section where customers will be able to view, compare and purchase mobile handsets and other communication hardware related to Etisalat services.

This outlet adds to the already-extensive list of dedicated Etisalat stores in various locations in and around the UAE.

The new retail outlet located at Lower Ground Floor, Shop No. 146 -1 at the Dubai Mall, will enhance interaction with Etisalat for customers in Downtown Burj area, Zabeel, Satwa, Umm Sequim, Sheikh Zayad and neighbouring areas

April 8,2009