Nawras launches customer experience training program for 400 employees

Mobilk - Nawras has recently launched their new customer experience training programme, ‘Mahara’, to continue their focus on customer service as a key business driver. A partnering agreement was signed with the he international consultancy ‘B-business’, to develop the course, which is being run for Customer Champions and Store Champions from November 2013 to January 2014. The programme will provide practical and educational opportunities for over one-third of Nawras family members, to align personal and organisational successes and to continue to take the lead in listening to the ‘voice of the customer’ and customer service excellence. 

The custom-designed courses include engaging learning scenarios relevant to the Sultanate’s communications market, to develop transferable skills to enhance engagement with customers and learn about providing the best possible customer experience. It also provides employees with valuable career development in their specialist areas.. Employees will train in over a dozen areas covering communication, motivation, increasing competitive edge, cross-selling and service recovery. The programme stems from customers being an integral part of the Nawras family and partners of its success.

Kumail Al Moosawi, Nawras Director of People, said, “Throughout the year, we monitor comments and suggestions from our employees on how can they improve. The Mahara programme was built based on the feedback we received from employees and management teams earlier in the year about what training is needed, specifically in areas of customer satisfaction. By developing new competencies and abilities, all Nawras family members taking part will become effective leaders in customer service and assist in creating memorable experiences every time.”

Nawras is committed to developing talent, through an original career strategy and investment in people. The company seeks to empower employees by providing opportunities to gain skills and new insights into how best to serve the changing needs of customers. Nawras remains dedicated to seeking new and better ways to expand and improve its innovative services.

B-business is an internationally-renowned organisation, providing Learning and Development Interventions and Management and Human Resources Consultancy Projects to identify areas of improvement and enhance employee performance.