Aruba to Capitalize on the Growing Networking and Security Demands within the Kuwait IT Enterprise Market

Mobilk - Aruba, a Hewlett Packard Enterprise company, has announced that it will focus its efforts and dedicate resources to growing its market share in Kuwait, where the Enterprise Information and Communications Technology (ICT) industry is expected to increase at a rapid pace on account of the need to diversify the economy away from the oil sector. 

As per a report entitled ‘The Report: Kuwait 2015’ by the Oxford Business Group,  access to the internet, especially via mobile devices, has accelerated rapidly in Kuwait since the government liberalized the telecoms and IT sector in the early 2000s. The nation now has one of the highest smartphone penetration rates in the region, at 69% of the population in 2014 after seeing 40% growth on the previous year. As one of the first GCC nations to embrace competition by allowing private sector participation in the provision of telecoms services, Kuwait has lately moved to extend oversight of private operations, approving a bill in April 2014 to create an independent telecoms regulator, a move expected to yield fresh momentum for the ICT industry going forward. 

Mr. Sabahat Nassim, Channel Sales Manager, Middle East at Aruba says, “Kuwait is experiencing the effects of ‘Bring Your Own Device’ trend where business users are increasingly requesting use of their own mobile devices for work. This creates the need for the ‘all-wireless workplace’ that supports BYOD securely and reliably, enabling communication and delivering business apps wherever people work.”

“To support this trend, Aruba is ideally positioned to solve customers toughest challenges in mobility and network security. We will be making concerted efforts to expose our brand, enable our partners and engage closely with customers in Kuwait in order to capitalize on the tremendous business potential in the country,” continues Sabahat.

 

Aruba will focus its efforts on key verticals including government, hospitality, healthcare, education, retail and finance. Channel is key to the company’s success and it will continue to conduct training and certification programmes in Kuwait through its training partners. Aruba is eager to raise its corporate profile in the country and will run marketing campaigns and participate at relevant industry events.

Aruba was acquired in mid 2015 by HP, now HPE. Aruba will bring its best-of-breed wireless LAN infrastructure and policy management to the access layer, complementing HPE’s strong footprint in wired LAN and data center switching. Together, Aruba and HPE are offering a unified networking solution to help customers in Kuwait and globally successfully manage their networking needs throughout the transition to a ‘mobile first’ infrastructure.

Sabahat says, “The key areas that will drive the business focus for Aruba are the advent of 802.11 ac Wave 2 Wi-Fi, the growing trend around the Internet of Things (IoT), and a vertical focus through the channel. The introduction of Wave 2 technology has been a pivotal moment for wireless networks; finally enterprises have an access medium that allows Wi-Fi to be faster than wired.”

“With the surge of IoT devices connecting to enterprise networks, conventional BYOD methods of securing access have been rendered inadequate. Enterprises in Kuwait can safeguard their networks with Aruba’s unique mobility technologies to help ensure mobile devices communicate securely and efficiently across the network,” concludes Sabahat.