LG go to appoints new sales director

LG has appointed Christine Howard as networks sales director for its mobile business in the UK and Ireland.

Howard will be responsible for setting in place strategies and driving business growth for the division through closer customer engagement and collaboration.

Prior to taking this position, she was global sales director for Sony Ericsson’s global consumer unit, where she was responsible for developing and managing commercial relationships, sales strategies and business opportunities primarily for Vodafone.

Howard said: "LG’s strong brand within the market that exudes high energy and LG’s proven track record of delivering truly cutting-edge products, it will be my goal to look at ways to enhance our relationships with customers, developing true long-term partnerships based on achieving joint business goals."