du launches ground breaking Freetime offer

du, the integrated telecom service provider in the UAE, announced today the launch of its ground breaking Freetime offer. With Freetime du mobile users can receive free credit every time they make an international call to any destination.

For every one second of every international call, the customer gets one fils of free credit. So, for a one minute call they get 60 fils worth of credit.

This effectively means that a customer can save as much as 60% on international call rates depending on the country they are calling and the time they are calling.

The Freetime offer, which started on 2nd June 2008, will benefit all du mobile customers - Pay as you Go (prepaid) Monthly Plan (postpaid), Visitor Mobile Line and Business Mobile customers, during peak and off-peak times. The promotion does not include international calls made while roaming in other countries.

Farid Faraidooni, EVP of Commercial, du, said: “du is always keen to provide its customers with a unique communications experience that offers convenience and value-added services. The cost-saving offered by Freetime further underscores the value we place on each second used in communicating with loved ones, no matter how far away. Our customers now get the added benefit of actually building up their credit as they keep in touch with friends and family abroad.”

While the Pay as you Go and Visitor Mobile Line customers will be instantly credited after each call, Monthly Plan and Business Mobile Connect (Business postpaid) customers’ monthly bills will be offset with these credits.

All customers have to do to activate this service is call the toll-free Self-Care number 135 from their du mobile and choose option 6. Customers who activated Freetime last year will have the offer automatically activated this time. Mobile Connect (business postpaid) customers need to request for the activation of the Freetime offer through their company administrator.

Customers who are already enjoying discounted Me&Mine rates will also benefit from the Freetime credit

July 2,2008