HTC in biggest ever ad push

HTC has launched its biggest ever re-branding and advertising campaign and will also launch its devices into the Irish market.

The campaign, which comes with the tagline “HTC – quietly brilliant”, began yesterday during the half time ad break in the Liverpool v Manchester Premier League football match on Sky Sports 1. HTC said it was spending six times more than it had previously on any other ad campaign.

It will centre on its Hero, Tattoo and HD2 devices and will run for eight weeks on TV, online and print.

HTC UK and Ireland country manager Jon French would not give specifics on how much is being spent on the campaign but said: "This is massive for us. The campaign is about helping consumers understand the HTC brand and exciting them at the point of sale.

"It is centred around these three devices so also shows that we’re committed to a multi-platform strategy in Android and Windows Mobile."

HTC will also be expanding into the Irish market early next month. Initially it will launch with two products – the Hero will be exclusive to Meteor whilst the Tattoo will be exclusive to Vodafone. Others will become available in the coming weeks and months.