A New Year’s Eve to remember with HTC and Sandance

- Sandance in association with HTC Sensation XL smartphone present the hottest New Year’s Eve party in Dubai
- Visit facebook.com/htcmea for a chance to win tickets

HTC Sensation XL smartphone with integrated Beats by Dr. Dre are pleased to announce an exciting partnership with the hottest New Year’s Eve party in Dubai – Sandance at Atlantis, The Palm! As part of a continuous association with Atlantis, and in the spirit of the interactive HTC Sensation XL smartphone campaign, the two brands are joining forces to make New Year’s Eve even more memorable.

 

The biggest party of the year, Sandance has a line-up featuring six of the world’s top DJs for 12 hours of unending musical excellence to bring in the New Year in style, including a spectacular firework display that will light up the sky at midnight. Sandancers will also have the chance to celebrate 2012 with a brand new HTC Sensation XL smartphone.

 

“HTC as a brand is intent on putting you, our customers, into the centre of all that we do. Our tie-in with Sandance goes hand-in-hand with our intentions of providing the most invigorating experiences; we will ring in the New Year with the same excitement and panache that is demonstrated in our creative, ground-breaking range of smartphones,” said Mohamed Kais Zribi, Regional Manager, HTC Middle East and North Africa.

 

“HTC has the perfect association through our innovative new HTC Sensation XE smartphone, with integrated Beats by Dr. Dre audio technology. Our extensive marketing campaign for this unique smartphone revolves around bringing our customers the music experience that they desire, which is why we have partnered with Sandance for the ultimate New Year’s Eve party,” said Neeraj Seth, MENA Marketing Manager, HTC Middle East & North Africa. 

 

Keep an eye out for your chance to win one of more than 60 pairs of tickets! Check out www.facebook.com/htcmea, TimeOut Dubai, Ahlan!, Virgin Radio with Kris Fade and OSN television channels to find out how. 

 

The HTC Sensation XL smartphone features a 4.7-inch screen, 8MP camera with f/2.2, 28mm wide-angle lens and Beat Audio integration specifically designed to deliver stunning audio and visuals for music, movies and games – making it the ultimate entertainment device. The handset also comes with new lightweight UrBeats™ headphones created exclusively to integrate with the Beats Audio profile on the device, giving users the smoothest audio experience.