Avaya Drives Digital Transformation at Avaya Partner Forum

Two-day event in Dubai highlighted key technology trends, market opportunities and Avaya’s customer-centric, services-led approach to 2,000-plus technology partners from the World’s Eastern Hemisphere

Mobilk - Avaya, a global leader in business communications software, systems and services, highlighted today the role of innovation in driving the world’ s digital transformation amongst the private and public sectors alike at its annual Avaya Partner Forum 2016. More than 2,000 Avaya Connect channel partners from the Asia-Pacific, Middle East and Africa (AMEA) and Europe regions are attending the event.

The two-day forum, hosted at the Atlantis the Palm Hotel in Dubai, gave Avaya a platform to present its strategic vision of a customer-focused engagement model that delivers better collective business outcomes. Keynote addresses from Avaya leaders, seminars and expert sessions will enable channel partners and customers to learn about key emerging industry trends, including mobility, Cloud, Big Data, and analytics, and the increased opportunities they represent. 

With organizations globally facing challenges to evolve digitally and needing to react agilely in today’s increasingly competitive markets, Avaya has transformed into a customer-centric solutions and services-driven company, and is increasing its focus on technology partners that are aligned with its growth strategy. As customers’ needs and challenges evolve, Avaya’s partners are central to its strategy of delivering services-led, outcome-focused engagement.  

Avaya is has also highlighted its Cloud strategy at the Avaya Partner Forum 2016, including its partner-hosted solutions that enable technology partners to offer team engagement, customer engagement and video solutions as services. IDC, a keynote partner at Avaya’s Partner Forum, estimates that worldwide spending on cloud IT infrastructure will grow at a CAGR of 15.1 per cent to reach $53.1bn by 2019. Keynote presentations at the forum focused on cutting-edge technology developments from Avaya in areas including software defined networking, and communications-enabled application development.