Zain Bahrain goes pink and supports Think Pink Bahrain

The reception area of Zain Bahrain’s office building in Seef turned PINK for a day when the company plunged into a day-long “Think Pink” campaign in support of Think Pink Bahrain and Breast Cancer Awareness. Staff joined in to create and sell pink-themed merchandise as a fund-raising activity. Items on sale included homemade food, pink flowers, pink bracelets, magnets, ribbons, mugs and Think Pink Bahrain merchandise in aid of the cause. The day’s canteen proceeds were also donated to Think Pink Bahrain which is spearheading efforts to raise breast cancer awareness in the Kingdom.

Pink balloons tied with pink ribbons floated across the ceiling making the event a celebration of support for breast cancer patients and survivors. The staff were also given a lecture by medical personnel from Al Kindi hospital on the importance of self-examination, techniques and how this simple practice can save lives. Following the Think Pink Bahrain campaign ‘icheck’ employees stamped their hands with the icheck icon and took photos with their hands up, an action showing their support to the cause and acknowledgement towards the importance their own hands play in early detection. As part of the campaign, photos have been uploaded on the Think Pink Bahrain website. The day ended with an auction of a huge pink teddy and two diamond numbers all proceeds going to the support of Think Pink Bahrain.

“The health of the community is a key focus in our CSR programs and we are delighted to have contributed the proceeds of this invaluable day to Think Pink Bahrain” said Corporate Communications Manager Samya Hussain, “The campaign captured our corporate motto of Radiance, Heart and Belonging very effectively and it spread a very energetic vibe to all Zain Bahrain and Zain Group’s family and friends.”

“Zain Bahrain aims to combine the Corporate Social responsibility goals with the modern telecom services in allowing Zain customers to donate to support Think Pink Bahrain’s campaign via SMS. If you wish to join the fight against breast cancer, you are welcomed to send an SMS to the number 1111. The system will automatically deduct BD1 from your account. The amounts collected will be transferred fully to the account of Think Pink Bahrain to support their various activities and campaigns. The early detection of Breast Cancer saves lives.

Zain Bahrain has also bought a couple of dinner tickets of which its profits will be dedicated to Think Pink Bahrain.

Added Think Pink Bahrain’s Founder, Julie Sparkel , “Zain Bahrain’s participation captured the seriousness of the cause as well as the liveliness of the campaign. We thank them for their support – it added valuable resources to our campaign.”

October 26, 2009