1st Interactive Campaign from viva

Al-Nahedh: VIVA Hero, an interesting episode with humanistic objectives for everyone to participate in its results .

Al-Nahedh:VIVA is encouraging people to sms also for a good cause – revenue will be donated for charity.

Al-Nahedh:13021 Participation in less than a week of campaign kick off.

Amidst short-run events on playground and amongst slim picks for a win, VIVA Hero decides with confidence and determination to challenge and overcome all the obstacles that come across his way throughout each stage of the campaign in order to achieve his final goal.

That is Abdullah, the young man introduced by VIVA to be the Hero of its interactive campaign; the first of its kind in Kuwait and the region.

To this end, Hind Al-Nahedh, VIVA Public Relations and Communications Manager, started her press release comments as she urged the viewers to vote for VIVA Hero and participate in the charitable activities and to enjoy drawing up the campaign's short-run events.

Al-Nahedh commented as saying: “VIVA Hero campaign is an interactive campaign starring a 12-year young man named Abdullah who loves soccer. The public will see him setting with his two friends in the playground waiting for that moment hoping it will bring a win for their team. Fans are cheering in support of the teams while enthusiasm is at its fullest, but Abdullah cannot wait any more, his goal is winning and not any thing else. So, he devises a plan that he will put in action over a number of stages to achieving his goal, taking advantage of the busy security men. He is determined not to allow anyone stand in his way.”

As we watch Abdullah's attempts to achieve a win, participants have to answer the questions screened in front of them by "Yes" or "No" via SMS . The largest accumulating number of answers at the end of each stage will determine the next stage of the game.

Al-Nahedh explained that: “We have designed and implemented all possible scenarios for all stages. We broadcast those episodes selected by the viewers at each stage of the campaign, based on the largest number of the answers, in an interesting manner that enables our customers to enjoy changing the events and affecting their course until the end.”

She pointed that: “VIVA Hero Campaign is the first interactive campaign in Kuwait and the region. It emphasizes the values of the purposeful communication and interaction among the society's different groups, noting that the financial returns of these participations will be directed to charitable institutions.”

She also indicated that: “VIVA clients can vote via SMS using the number 525. While the viewers is invited to vote and participate through the company website: at www.viva.com.kw.”

Al-Nahedh said that: “When designing Ramadan Activities, VIVA was keen to enhance its policy dedicated to creativeness and innovation through interesting and purposeful activities to be presented throughout the Holy Month of Ramadan, which is part of its strategy to distinguish its customers and enhance its social and humanistic services.”

At the end of her statement, Al-Nahedh invited every one to vote for VIVA Hero that will transcend this week to the semi final stage which they will choose through their participations, revealing the latest number of participations which reached 13021 with 8600 views and 560 comments online.

27/08/2009