“VIVA” Mother’s Day Festival at Avenues mall

Al-Awadi: VIVA donating KD. 4,000 plus all flowers sales revenue, for the Red Crescent.

A garden of 80 different kinds of Tulip flowers, seen for the first time in the Middle East

Mother’s Day with VIVA was special. Such a special occasion takes on new meanings. VIVA’s PR and Communications manager Hind Al-Nahedh said that VIVA launched special Live flowers Festival on Mother’s Day that gave the occasion further depth both at the social and emotional levels. The Festival had specially designed flower structures shaped in cooperation with volunteers from the Red Crescent Organization to visitors at the Avenues Mall on Thursday, Friday and Saturday.

Al-Nahedh said that VIVA was not only an active player in its communications and marketing , but it also presented itself as a community player undertaking a vital community role on every special occasion, with a view to bringing people together and consolidate social ties.

She added that VIVA is donating KD. 4,000 to the Red Crescent Organization as well as the total revenue of flowers sold at the Flowers Festival at the avenues

Meanwhile, Al-Nahedh said that three fascinating flower design structures were built with different types of exotic flowers, especially imported for the occasion, which was crowned by a mother’s dress holding her baby girl, made up of 5,000 orchid flowers with VIVA’s colors.

She also pointed to the garden built in one corner of the Mall containing 80 different types of tulip flowers, a fabulous collection on display for the first time in the Middle East, specially imported for the occasion from France and Holland.

pointing out that the dovetailing of the flowers sale notion with Mother’s Day constituted an attractive modern combination which gave the occasion a deeper and more impressive way to highlight this special occasion and emphasize the invaluable and vital role of mothers in life.

She also said that VIVA clients enjoyed the free ring back tones of famous mothers songs to dedicate to their mothers, stressing that VIVA always looked for creative and effectively impressive ways to communicate sacred love to mothers and enkindle truthful human passions.

Al-Nahedh thanked Avenues Mall management for their active cooperation in rendering VIVA’s innovative notions successful, voicing special gratitude for Mr. Frank Timermann and Peter for leading the Festival successfully, and enabling VIVA, Avenues management, and most importantly, the Red Crescent Organization, to transmit joy to the hearts of dear mothers of all nationalities and ages.

21/03/2009