Du offers new BlackBerry smartphones

Customers on du’s Premier and Business Super mobile plans, who are eager to own an all new BlackBerry® Curve™ 8520 smartphone, will love du’s latest business offer. By simply signing up for a 12month Unlimited national or international data plan for BlackBerry service, customers will receive 100% value back on their monthly handset instalment. The best part of the offer is that customers pay “nothing” upfront when they choose the BlackBerry Curve 8520 smartphone. This offer is also valid for the BlackBerry® Curve™ 8900 and BlackBerry® Bold™ smartphones at a nominal upfront cost.

du offers its enterprise customers the UAE’s lowest monthly handset instalments for the BlackBerry Curve 8520, BlackBerry Curve 8900 and BlackBerry Bold smartphones, ranging from AED 100 to AED 175 depending on the model. With the new 100% value back offer, Premier and Business Super plan customers who subscribe to a BlackBerry service will receive the equivalent of their monthly handset instalment as a value back – providing them with significant savings.

“This is another first in the UAE from du. We are offering unbeatable business deals on the latest BlackBerry smartphones,” said Farid Faraidooni, EVP Commercial, du. “We are determined to provide our enterprise clients with exceptional value in today’s dynamic business environment, and what could be better than getting the best offer on cutting-edge BlackBerry smartphones with the du Premier Plan or the du Business Super plans?”

du is also offering value with special rates on its Unlimited data plans, exclusively for Premier and Business Super Plan customers. BlackBerry services from du give customers unlimited data usage within the UAE and will be available for just AED 100 per month.

Existing Premier or Business Super Plan customers can also take advantage of this offer by subscribing to a Business Plus plan offer for BlackBerry from du.

To find out more about du’s latest Business Plus plans for BlackBerry enterprise customers, contact du Business Customer Care at 800 188, talk to their assigned du account manager, or visit the online shop at http://business-shop.du.ae

Benefits at a glance • Premier or Business Super plan subscribers who sign up for a 12 month Unlimited data plan for BlackBerry service get 100% value back in monthly handset instalments – the same as getting a free phone! • This offer is available with the purchase of a BlackBerry Curve 8520, BlackBerry Curve 8900 or BlackBerry Bold smartphone with one of du’s Unlimited data plans for BlackBerry service • Get all the existing benefits of du’s Unlimited national and international plans for BlackBerry service • Pay no upfront cost for the latest BlackBerry smartphone – the BlackBerry Curve 8520 – and get 100% of its value back • Call anywhere anytime @ AED 1/min for all international calls

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

October 18,2009