Amazing goals kept fans on the edge of their seats during dus second annual Football Tournament

Wild headers, big kicks and amazing goals kept fans on the edge of their seats during du’s second annual Football Tournament for staff, held from 3 – 12 September, 2009. Raising the rafters of the Al Raya High School sports hall into the wee hours every evening, employees from across the du enterprise put on their game faces and competed for glory. After a marathon battle, Customer Care defeated Technology 1 in the final game with a score of 2 to 1, securing bragging rights as tournament champions.

“We’re a fun-loving group and this tournament was a great way to gather our growing family of employees together as part of this year’s Ramadan celebrations,” said Hala Badri, EVP, Brand and Communications. “Events like this one help our employees get to know one another and strengthen teamwork. Everyone, from the executive team to our newest recruits, is already looking forward to next year’s tournament!”

Several du departments had so many volunteer players that they fielded multiple teams. On 12 September, the hard-fought semi-finals saw Customer Care emerge victorious over Finance 5 with a score of 5-nil, and Technology 1 secure its berth in the finals by defeating Sales with a score 6-nil.

du’s Ramadan initiatives

du’s recent initiatives include an array of special Ramadan offers, including 1 fils credit for every second of international calls made between 21:00 and 07:00 during Ramadan; a ‘double your talk-time’ offer for Pay as you Go customers; and exclusive Islamic content for mobility customers available through a partnership with regional operator Al Majd. This content includes broadcasts of live Taraweeh prayers from Mecca, seasonal ringtones and caller tunes, customised anasheed, and daily prayer timings, hadeeth, dua’a and fatwa. Customers can visit the MyWorld mobile portal for more information.

du is also sponsoring Iftar meals for the less fortunate and an ‘SMS to Donate’ campaign to facilitate charitable donations to various causes (text ‘Ramadan’ to short-code 8000 for a list of causes and corresponding short-codes). In addition, du is currently promoting its exciting ‘SMS to Win Gold Challenge’ trivia contest which gives mobile users the chance to win up to nine kilograms of gold.

September 23,2009