Du offers Pay as you Go® customers the reward of free SMSs every time they top up their accounts

As a special offer, du is offering Pay as you Go® customers the reward of free SMSs every time they top up their accounts. The free SMSs will be added automatically to prepaid account balances and can be used to send both national and international text messages. The higher the recharge value, the higher the number of free SMSs and the longer their validity; up to 20 free SMSs are available with a single recharge. du customers will receive their free SMSs every time they recharge, whether they choose the “more international”, “more credit” or “more time” recharge option. No activation fee is required to participate and the offer is available for a limited time only.

“We pride ourselves in bringing joy to our customers’ lives. The free SMS offer adds a new dimension by surprising our valued Pay as you Go® customers with free SMSs every time they recharge their accounts,” said Farid Faraidooni, EVP, Commercial, du. “Just for being du customers, our prepaid clients will enjoy free credit that they can use for both national and international text messaging – a great bonus that makes it even more easy to communicate via SMS.”

For the duration of the offer, every time customers recharge their prepaid accounts they will receive an SMS notification noting how many free SMSs they have received as well as the validity period for the free credit. Scratch cards worth AED 20 will earn two free SMSs; AED 50 cards, five free SMSs; AED 100 cards, ten free SMSs; and AED 200 cards, 20 free SMSs. The ‘bonus SMS balance’ will be used before any other available SMS balances, including bundled credit.

du Pay as you Go® customers already enjoy amazing freedom and flexibility with du’s pioneering WoW recharge options:

• “more international” gives customers extra credit in addition to the face value of the recharge. The entire credit must be used exclusively for international voice calling within a specified validity period. To recharge with this option, customers dial *138* [card number] • “more credit” also offers customers extra credit in addition to the face value of the recharge card but can be used for any type of calling. The entire credit must be used within a specified validity period. To recharge with this option, customers dial *136* [card number] • “more time” gives customers credit equal to the face value of the recharge card with lifetime validity. To recharge with this option, customers dial *135* [card number]

Free SMS offer at a glance: • All du Pay as you Go® customers will automatically receive free SMSs every time they recharge using any WoW recharge option • No activation fee is required to participate • Free SMSs can be used to send national and international SMS but cannot be used while roaming • Customers will receive an SMS notification about the free SMSs they have received as soon as they recharge • The free SMSs will be the first that are used from customers’ available SMS balances and must be used within a specified time period • Offer is available for a limited time only

du’s recent initiatives include an array of special Ramadan offers, including 1 fils credit for every second of international calls made between 21:00 and 07:00 during Ramadan; a ‘double your talk-time’ offer for Pay as you Go customers; and exclusive Islamic content for mobility customers available through a partnership with regional operator Al Majd. This content includes broadcasts of live Taraweeh prayers from Mecca, seasonal ringtones and caller tunes, customized anasheed, and daily prayer timings, hadeeth, dua’a and fatwa. Customers can visit the MyWorld mobile portal for more information.

du is also sponsoring Iftar meals for the less fortunate and an ‘SMS to Donate’ campaign to facilitate charitable donations to various causes (text ‘Ramadan’ to short-code 8000 for a list of causes and corresponding short-codes). In addition, du is currently promoting its exciting ‘SMS to Win Gold Challenge’ trivia contest which gives mobile users the chance to win up to nine kilograms of gold.

 

September 7,2009