du will launch the SMS Gold Challenge

Bringing fun and excitement this season, du will launch on 17 August 2009 the SMS Gold Challenge, an interactive SMS-based contest that gives du mobile subscribers fabulous opportunities to win gold. Simply by registering and answering trivia questions by SMS, participants will collect points and increase their chances to win 50 grams of gold daily, 100 grams of gold weekly and the 1kg grand prizes of gold offered monthly. The contest will run for twelve weeks with 9kg’s of gold to be won.

“du is delighted to bring subscribers a fun and entertaining contest that gives them a unique chance to test their general knowledge and win gold,” said Farid Faraidooni, EVP Commercial, du. “With our SMS Gold Challenge, participants have an opportunity to answer brain-teasing questions, and be a part of the action as du subscribers across the UAE compete for glittering prizes. Lively, rewarding experiences like this contest sets du apart as the telecom innovator that adds life to life.”

This contest is open for a limited period and conditions apply. For more information on how to participate in the contest, customers can visit www.du.ae.

Step by Step guide on how to start the treasure hunt:

• SMS ‘gold’ to 1000 from a du mobile and get 10 points as a starter • A participant can win points with every answer sent. Answers will fetch the following points:- o 20 points for any correct answer o 10 points for any wrong or invalid answer o 50 points for sending any profile information (i.e. name, age) • Charges of AED2 per SMS sent

A Treasure-Trove of Prizes

1. Grand monthly prizes • 1 Kg of gold every month for 3 months • Each point gives one entry to the monthly draw

Please note: Only participants with more than 200 points in a month are eligible for this draw

2. Weekly prizes • Top scorer of the week wins 100 gms of gold • Customers get the chance to win 25 gms of gold twice a week with the instant win offer

3. Daily prizes • Each point gives an entry to the daily draw • Customers can play daily to participate in the lucky daily draw of 50gms of gold.

August 17,2009