du launches Business Super Plan, a new mobile plan for small and medium enterprises (SME)

As part of its efforts to transform business communications solutions in the UAE, du today announced the launch of the Business Super Plan, a new mobile plan for small and medium enterprises (SME). The Business Super Plan provides unparalleled flexibility, transparency and performance with exceptional benefits like the freedom to call anywhere in the world, anytime, for effectively AED 1 per minute as part of an included international minutes bundle; one rate on all incoming calls while roaming; the best BlackBerry® offer in the UAE; a 50% discount on calls within a business; and Pay by the Second billing on all outgoing calls from the UAE.

The Business Super Plan streamlines SMEs’ mobile communications spending and offers excellent value to diverse SME categories. du is offering two Business Super Plan options tailored to varied levels of mobile usage:

Business Super 150: Customers pay AED 150 per month and receive AED 150 in international minutes and AED 150 in national minutes, every month, thereby getting double the value of what they pay on a monthly basis.

Business Super 300: Customers pay AED 300 every month and receive AED 300 in international minutes and AED 300 in national minutes, every month, thereby getting double the value of what they pay on a monthly basis.

“We have an in-depth understanding of the telecom requirements of SMEs in the UAE, and our pioneering Business Super Plan brings a wide array of benefits to SME owners looking for a flexible, affordable mobility package that simplifies and reduces their mobile spend,” said Farid Faraidooni, EVP Commercial, du. “SMEs are a rapidly-growing market segment in the UAE with big aspirations, and du is proud to offer a mobile plan tailored to their needs. From included bundles of minutes every month to no-hassle flat rates for international calling, plus the best BlackBerry deal in the market, we have designed a plan as value-conscious and business savvy as SMEs themselves.”

Business Super Plan benefits at a glance:

Customers can call anywhere in the world for effectively AED 1 per minute as part of included international minutes bundle Every month, customers can use the included international minutes bundle to make outgoing calls from the UAE to any international destination, anytime (during peak and off-peak hours of the day).

Included national minutes bundle Every month customers can use the included national minutes bundle to make outgoing mobile calls from the UAE to any national destination, anytime (during peak and off-peak hours of the day).

Double the value of monthly fees back every month Customers will enjoy double the value of what they pay every month as included minutes: they pay AED 150 / 300 per month and get AED 300 /600 as value back through included national and international minutes bundles, every month.

Flat IDD rate to all major international destinations (after included international minutes) Customers will enjoy discounted rates on calls beyond the included international minutes to all major international destinations anytime during the day. Visit www.du.ae for the current list of major international destinations.

One world, one rate on international roaming With international roaming from du on more than 350 mobile networks spread over 125 countries, customers will enjoy mobile service in most areas of the world at an attractive incoming call rate of AED 1.25 per minute. For more details visit www.du.ae

Discounted calls within a Business Calling Circle All national calls within a business will enjoy special calling rates discounted by 50%.

BlackBerry® subscription at special prices Customers will get du’s BlackBerry Unlimited national data service for AED 100 per month and du’s BlackBerry Unlimited international data service for AED 200 per month.

Pay by the Second billing Customers only need to pay for the time they actually use when making national and international calls on their mobile.

August 9,2009