du and its suppliers VOSS and Cisco wins prestigious 2009 Global Telecoms Business Innovation Award

Besting a field of top-notch international competitors, du and its suppliers VOSS and Cisco have been awarded the highly-coveted 2009 Innovation Award by Global Telecoms Business (GTB) magazine. The award recognizes du’s implementation of an industry-leading Unified Communication service delivery platform (UC SDP) and is proof that du’s innovative approach to integrated telecommunications is being acknowledged and recognised.

A must-read for telecommunications industry leaders around the globe, GTB magazine began its Innovation Award program in 2007. A panel of judges selects winners from among hundreds of ground-breaking projects involving telecommunications operators and service providers world-wide, in association with their vendors and suppliers.

du has quickly consolidated its position as the forward-thinking telecommunications provider of the UAE, providing smart, user-friendly telecom solutions to individuals, homes and businesses, as well as carrier services and broadcast services. du’s success is borne out in rapidly-growing demand for its products and services. Determined to meet that demand without sacrificing its commitment to personalized customer care, du migrated to a Cisco Hosted Unified Communications solution which included the VOSS pre-integrated service delivery platform.

“By partnering with cutting-edge companies like Cisco and VOSS, we have secured a meaningful competitive advantage that translates to real-world convenience and state of the art, bespoke service packages for our discerning customers,” said Farid Faraidooni, EVP Commercial, du. “We’re honored by the international recognition that the GTB award represents, and above all, honored by the trust and loyalty of our clientele, who inspire us to keep raising the bar on our world-class telecom product and service offerings.”

The award-winning du system is an integrated, next generation solution that grows along with the company, enabling it to customize new and enhanced packages for customers according to evolving requirements. The system helps du stay agile in a fast-moving market, streamlines its operations and provides a consistent user interface.

Highlights of the du system include:

• A fully-automated, centralized management platform that enables non-technical staff to add new customers and complete maintenance and adaptations in real-time, leading to dramatic cost and time savings • A fully outsourced, centrally managed Internet Protocol (IP) communications environment that provides customers with a rich voice, video and web experience, with business-ready UC features • The flexibility to create advanced UC services in a matter of days and deliver them to customers on-demand, with little systems integration • The capacity to actively promote the managed service offering, with full confidence that there are no longer any issues with capacity or a limited service offering

The GTB Innovation Award is a prestigious addition to du’s impressive collection of accolades in multiple categories. A relative newcomer to the telecommunications scene, du continues to demonstrate that it is the telecom service provider to watch in the MENA region and beyond.

July 21,2009