du Distributes 50,000 SIM Cards to employees of the ETA Star group of companies

du, the new telecom operator in the UAE, today announced it has provided du SIM cards to over 50,000 employees of the ETA Star group of companies. The du offering includes a 50 per cent discount in the cost of calls made among ETA-Star employees in the UAE. du also has a dedicated team of account managers to handle the ETA-Star labour camps across the UAE.
 
Underscoring du's commitment to providing innovative tailor made solutions and niche offerings to every segment of the society, Osman Sultan, CEO, du, said: "This initiative is a mark of our appreciation to a vital component of the UAE's workforce. It also validates our endeavour to facilitate an easy means of communication for construction labourers, helping them stay connected with their families and friends."

Stating that du was the obvious telecom provider of choice due to their innovative value added services and the strength of its network connectivity in the camps, Syed M Salahuddin, Managing Director, ETA, said: "We are delighted to offer du's unparalleled services and excellent solutions to our employees, who are an integral part of our company and constitute the foundation of our success. We are always keen to recognise their dedication and hard work by offering unique added value services to them."

The ETA Group is a leading corporate entity in the Middle East and recently won an award for Outstanding Asian Contribution to ME Development at the Asian Business Awards ME 2007. The Group was established in 1973 as a joint venture between the Al Ghurair Group of the United Arab Emirates and Amana Investments Limited of Hong Kong.

With headquarters in Dubai, the ETA-Star Group network encompasses 140 branches and associate offices in 21 countries, employing over 50,000 people.

December 12,2007