Mobilk - Huawei announced today that it has entered the Thomson Reuters’ “Top 100 Global Innovators of 2014” list, the only mainland Chinese company to make the ranking. Starting in 2011, the Innovator ranking focuses on global leadership in innovation across industries, assessing factors including a company’s overall patent volume, patent grant success rate, global reach of patent portfolio and patent influence as evidenced by citations by other companies.
With 7,000 invention patents and 1,000 design patent applications filed by Huawei’s Consumer Business Group alone by August 2014, the company’s active investments in R&D have paid off with successful flagship products like the recently released Huawei Mate7 and Huawei P7. The Mate7 has received industry acclaim for its precise single-touch fingerprint technology, utilizing 508PPI ratio reader, which enables users to unlock the phone at least 80% faster than devices using sweeping recognition options. Among its standout features, the P7 has been noted for its camera technology, in particular an innovative 8MP 5P non-spherical lens front-facing camera equipped with panorama function for panoramic ‘selfie’ shooting.
“At Huawei, one of our key success drivers in expanding globally has been a dedicated commitment to R&D and ongoing patent innovation. This recognition from Thomson Reuters is testament to that commitment,” said Ashraf Fawakherji, Vice President, Huawei Consumer Business Group, Middle East. “With the results of our investment bearing successful products like the flagship Mate7 and P7, which have been popularly received in global markets, we look forward to continuing to create breakthroughs and making it possible for our fans around the world.”
The news follows another recent announcement when Huawei was also the first mainland Chinese company to make the ‘Interbrand Annual Best Global Brands Report’, as its consumer business group continues to increase its brand recognition and affinity across the world.
Huawei continues to build on the momentum to become a global brand that is loved by consumers through a comprehensive branding and marketing program that includes advertising, sports sponsorship, industry events, product launches, in-store and online promotions. Its latest sponsorship agreement with Lebanese singing sensation, Nancy Ajram, is testament to its commitment to growing brand affinity in the Middle East.
The company also intensified its sponsorship activities with leading sports organizations such as AC Milan and Arsenal becoming the official Mobile Partner and supplier of the communications solutions for the Premier League Football Clubs. Within the Middle east Huawei also stepped up as the leading sponsor of the Huawei 5th GCC National Teams Under 23 Football Championship and as a supporting partner of the popular Al Roudan Football Tournament 2013. Huawei has also sponsored the Twister Duo aerobatic team at last year’s popular Al Ain Aerobatic Airshow, one of the region’s most widely anticipated aerobatic events held in Al Ain.
On a company-wide level, through June 2014, Huawei Technologies had filed more than 65,000 patent applications in China, the US, and Europe. Annually, Huawei Technologies invests approximately 10% of its R&D investment in innovation research.
For more information, please visit: http://top100innovators.com/
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