“Go Smart” Strategy in 2016 to Target Entrepreneurs of Startups and SMEs with Hi-Tech Solutions

Mobilk - Go Smart, the Dubai based software and mobile application developer company provides hi-tech solutions, specifically designed for entrepreneurs of startups and SMEs.

The IT software and services industry, according to a BMI Research report, was valued at AED 9.9bn in 2015. Buoyed by increasing modernizations of business operations in the public and private sectors including SMEs in the UAE, enterprise solutions, and Internet of Things (IoT) solutions lead the way in the industry which is expected to grow by 8.47 % per annum until 2018. Adoption of these technologies and software by public, private and SME organizations will contribute to developing the competitiveness of these organizations globally. 

As economic diversification take root in Dubai, entrepreneurship will lead the way forward through startups and SMEs in contributing to the development of Dubai’s economy and providing employment. Statistics released by Dubai SME—an agency of Dubai Government’s Department of Economic Development, suggests that SMEs account for over 95% of the enterprise population in Dubai. However, SMEs still face considerable challenges. 

“Startups and SMEs know the importance of a digital footprint, however most companies automatically assume the digital services such as website, software, and mobile app development is out of their budgets.  But because we know communicating and connecting with customers digitally is integral to the growth of the company. As such, we provide IT solutions that are customized to startups and SMEs specifically,” commented Mr. Mazen Ajeeb, CEO at Go Smart. 

Prominent in providing HR payrolls, CRM systems, and other software solutions, in the healthcare and education industries, Go Smart has in house expertise in web design and management, SEO management, digital and social media marketing, mobile application development, and e-commerce which it plans to expand into other industries. 

The product and service offerings that Go Smart has tailored to fit the budgetary and business needs of SMEs and other smaller organizations s have increased options and choices for software and digital products in Dubai and the wider GCC and MENA regions. These products and services will help companies grow and compete in the competitive business world locally and globally.