Panasonic to showcase Smart Business and Sustainable Living Solutions at GITEX 2014

Mobilk - Panasonic Marketing Middle East & Africa (PMMAF) will highlight its futuristic smart business technology solutions at GITEX this year from October 12-16, 2014. Panasonic will also introduce its range of Sustainable Living Solutions featuring products that deploy cutting-edge technology to provide energy saving solutions.

At the Panasonic stand, visitors can experience Panasonics unique Farming Technology, a sustainable and economical indoor farming technology that can produce a wide range of seasonal crops using soil-based cultivation in controlled environments. Crops grown using this technology are not only organic and pesticide free, they also contain low levels of potassium and have a faster growth rate than produce cultivated by traditional farming. Visitors will be able to see Hydroponic type indoor vegetable factory which uses water only without soil; and Soil type indoor vegetable factory. Furthermore, the most interesting technology that will be showcased is the Hydrophobic sand that can resist water. This will change the concept of water usage in the agriculture domain.

Also on display will be Panasonics Fujisawa Sustainable Smart Town (FSST) concept in Japan which is focused on providing sustainable energy consumption and optimal utilization of solar power in homes. It provides energy services that enable city dwellers to generate energy supply to use in their homes. Besides, detailed Home Energy Management System (HEMS) will also be on display to let visitors experience how the electrical/solar system will work in future homes.

Adding to the impressive line-up of products, Panasonic will showcase its smart communication, smart office automations, and smart display products featuring the latest IP-PBX range and digital cordless phones, heavy duty and lightweight range of business-smart Projectors, and durable 4K TV displays available in the large size format of 85 inch and 98 inch, in addition to the narrow bezel products of video wall solutions.

Apart from the above, Panasonics stand at GITEX will also showcase the Storage Battery System based on the rechargeable Lithium-ion batteries. These high energy density batteries can be seen in three different applications related to residential and commercial usage and it can also be customised for many other applications

Addressing the growing demand in smart technology, Mr. Shinichi Wakita, Managing Director of Panasonic Marketing Middle East and Africa, "The world is moving towards a smarter lifestyle. Todays demanding lifestyle calls for a smart infrastructure that allows intelligent use of energy to fulfill the high quality of living standards. At Panasonics Fujisawa Sustainable Smart Town, we were able to create a sustainable town empowering residents to create their own energy supply and lead an eco-friendly and comfortable lifestyle. Our farm technology, on the other hand, is a milestone in the history of organic farming. Not only is it healthier, the crop produced by the technology is also cheaper and fast-growing. Year after year, GITEX welcomes thousands of visitors which makes it the ideal arena to introduce the concept of self-creation and self-consumption of energy, marking a phenomenal shift towards using energy saving solutions."

Panasonic endeavors to create "A Better Life, A Better World" for generations to come.