Jordan Telecom Group announces re-branding of Wanadoo internet services under the Orange trademark

Jordan Telecom Group (JTG) has officially announced the re-branding of Wanadoo internet services under the Orange trademark, the commercial brand of the world’s leading telecommunications operator France Telecom Group (FTG).

The move heralds JTG’s strategic plan to introduce Orange comprehensive services to the Jordanian market, JTG’s executives told the local media during a press meeting held on June 9th, 2007 at the Group’s headquarters.

“This step comes to reinforce the position of the Group’s internet service in the local market by keeping it up-to-date with the latest world class technologies, which will bear many positive results on our customers,” Chairman of the Board of Directors of JTG, Dr Shabib Ammari said. “The introduction of Orange is a direct benefit of the close relationship that we have with our major shareholder, the France Telecom Group,” he further added. “The Orange brand stands for challenging convention and superior quality service.”

In its preparations to join the Orange family and become fully integrated, the Group has undergone significant reorganization during 2006 that included the transformation of its four companies (Jordan Telecom, MobileCom, Wanadoo and e-Dimension) under one management structure in addition to the creation of individual business units (fixed, mobile, internet, content, and wholesale).

“Today, over 100 million customers in 220 different countries and territories across the globe are enjoying, with Orange, a world without barriers, where they can communicate freely,” the Group’s Vice President / CEO Home, Wassila Zitoune, commented on the strategic initiative.

Vice President JTG / CEO Enterprise, Sami Smeirat, said that introducing Orange services will bring to internet customers a whole new world of services without barriers.  “Through Orange, a leading brand that is present in 220 markets around the world, we will offer our customers the latest of services and technologies that enjoy innovation and simplicity, helping them to communicate and interact better in this fast moving world,” he added.

Orange is a revolutionary brand that has been known to change the way people communicate; that is why it is a top mobile and internet services brand in Europe.  With this announcement, JTG’s 49,000 internet and data services customers have joined the family of 9.7million Orange ADSL broadband users. 

Currently, Wanadoo provides services to more than 50% of the Jordanian market, securing its position of Jordan’s premiere internet service provider (ISP).  The company’s achievements enhanced the performance of civic society institutions, as well as the business and investment environs, by providing them with the capabilities of modern international digital and network technologies.

Before becoming Orange, Wanadoo was established in 1996 under the name of Global One, where it became shortly after its establishment the first ISP in the Kingdom. In 2000 Jordan Telecom acquired Global One, and changed its brand to Wanadoo, being the largest data service provider in the world.

10/6/2007