Many companies take TV and radio spots during Ramadan to highlight their corporate offerings but Zain Bahrain has led the way by building a TV program around their award-winning, futuristic flagship store in Seef Mall.
The company has collaborated with Bahrain TV to produce and run the program "Faker Zain" (which means "Think Zain"), hosted by well-known TV host Abdullah Malik.
With a great half-hour slot at 7 p.m. just when families are relaxing together after Iftar, "Faker Zain" maximizes the visual impact of television and pushes the high-tech devices and services of the Zain flagship store with a series of interactive contests and games.
In addition, the show also has a segment in which people around Bahrain participate.
September 12, 2009
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