etisalat today announced its title sponsorship for the Godolphin Mile at the world’s richest horse raceday, the $ 21 million Dubai World Cup meeting on Saturday, March 31st 2007.
Mr. Saeed Al-Tayer, Chairman of the Dubai Racing Club, welcomed etisalat's initiative to be the title sponsor of $ 1 million race and said, “We are delighted to welcome etisalat as our new sponsors of the Godolphin Mile. We look forward to an extremely happy and prosperous partnership with such an established and leading brand.”
Speaking on the occasion of the launch of the Dubai World Cup, Ahmed Bin Ali, VP, Corporate Commmunications of etisalat, Dubai, said, “We are excited at this opportunity to support the Dubai World Cup meeting as a first time sponsor. The event is the highlight in the world racing calendar attracting the best thoroughbreds with horses and jockeys alike showing the highest calibre of excellence."
"At etisalat, we see a tremendous synergy with this world class competition and our culture of excellence and innovation which we have developed to emerge as the leading telecom operator in the Middle East" he added.
etisalat has earned a reputation as an innovative and progressive telecom operator, and has achieved this ranking after putting in place a successful expansion strategy, which has now seen it enter 14 telecommunication markets worldwide.
Etisalat has been actively involved in most of the sport activities that help raise the profile of the UAE regionally and internationally. The corporation recently sponsored the 2007 Abu Dhabi Golf Championship, Al Ain Aerobatics Show 2007 and the Abu Dhabi Classic Cars Rally.
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