Latest News

Mobilk.net offered in
العربية

Acer Steps Up Marketing, Engages Red Peak Group and Appoints Michael Birkin as Chief Marketing Officer

2012-09-05 - 08:21 GMT


Acer Steps Up Marketing, Engages Red Peak Group and Appoints Michael Birkin as Chief Marketing Officer

Mobilk - To energize and strengthen Acer’s global marketing organization, Acer will engage Red Peak Group, a global marketing services firm, and appoint Red Peak Chairman Michael Birkin as Acer Chief Marketing Officer (CMO). This strategic move is aimed at strengthening Acer as a marketing-oriented company.

 

Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer’s chairman and CEO, commencing October 1, 2012.  

According to Acer Chairman and CEO, J.T. Wang, “Our key objectives for Red Peak are to enhance Acer’s marketing strengths and help steer the existing company mindset.”

 

“In the product development stages, we will place marketing ahead of R&D and design,” said Wang. “Our precise understanding of customers’ needs will lead the way in products and services development. We will build an end-to-end marketing environment and enhance our marketing-oriented mindset.”

 

Birkin is regarded as one of the world’s most respected brand strategists and marketing experts. During his career he served as the CEO of Interbrand Group, the brand consultancy, and worked in various capacities at Omnicom, the global advertising and marketing communications services group. In 2010, Birkin founded the Red Peak Group, a marketing services company with offices in New York, London and Los Angeles, offering a full range of services including brand consulting and design. 

 

In addition to the marketing organization and personnel changes, the incumbent CMO Walter Deppeler, has been assigned to lead a newly established marketing committee as Chairman, responsible for integrating Acer’s global branding and marketing strategy. 

 







    Related News


Phones & Tablets

Acer was awarded the Best Customer Promotion Award for its Acer Nitro Gaming Competition during the DISTREE Middle East Awards Ceremony on May 12 ..


Phones & Tablets

Acer aims to deliver sustainable, profitable growth to its channel partner ecosystem across Middle East and Africa (MEA) in 2013 and beyond, said its..


Reports and Studies

Acer has revitalized its global website — Acer.com — to provide web surfers with a highly intuitive, touch-optimized interface, along with a look..

   Comments

Phones & Tablets
Latest News

    News Reports and Studies


When it comes to mobility, a tablet can be an excellent companion for busy professionals always on the move. The Acer Iconia W700P is powerful and ultra-responsive; it also features a cradle that stands in portrait or landscape view to provide various usage modes, as well as a Bluetooth keyboard to..






    New Phones


Galaxy A54
Samsung
White, Green, Purple, Black
Triple 50

Galaxy A34
Samsung
Green, Black, Silver
Triple 48

Galaxy S23 Ultra
Samsung
Black, Green, Lavender, Cream
Quad 200



© 2024 Mobilk.net All rights reserved.
© 2024 Mobilk.net All rights reserved.
Powered By DevelopWay