Rolls-Royce app lets you live pretend swank life
2011-04-30 - 08:54
GMT
library_books Reports and Studies
If you dream of riding around in a Rolls-Royce Phantom, but can only afford a rusted old beast with the fender hanging off, take heart. Rolls-Royce has released a free app for enthusiasts wanting to create a virtual customized version of the luxury car.Using the Phantom app, users can apply any mix of trims to their car from a choice of 44,000 colors. If thats not enough variety for you, you can use an iPad, iPhone, or iPod Touch camera to capture a new color from any surface (even nail polish--ever seen a Rolls in Miss Bossy Pants?) to create a completely unique version of the luxury car.Users can experience interior ambiance interactively through features like a starlight headliner, where hundreds of illuminated optical fibers are woven into the roof lining of a virtual vehicle. The app even has the ability to turn up or down the degree of illumination.The Rolls-Royce Phantom app features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to create a virtual Phantom, Phantom Coupe, or Phantom Drophead Coupe.Or users can recreate the Royal Wedding bride ride. Kate, you may have heard, was transported to Westminster Abbey in a 1977 Rolls Royce Phantom VI.A similar app for the Ghost came out in March of last year.