Aruba Networks Signs EMW as Partner in UAE

Mobilk - Aruba Networks, Inc. (NASDAQ: ARUN), a leading provider of next-generation network access solutions for the mobile enterprise, today announced that it has signed a partnership agreement with EMW, The Smart Convergence Experts and leading supplier of services and products in the Telecommunication, ICT, Engineering and Project Management sector. EMW will promote Aruba’s best-in-class portfolio of access management, network infrastructure and mobility application solutions in the United Arab Emirates (UAE) that will enable enterprises to create next-generation mobility networks. Under the terms of the agreement, EMW will sell, implement and service Aruba’s products across all market segments and verticals in the country with a special focus on government, hospitality, education and healthcare. 

Speaking about the partnership, Mr Bashar Bashaireh, Regional Director, Gulf and Pakistan, Aruba Networks Middle East says, “Aruba Networks is highly committed to the UAE market and is constantly looking for strong partners that can help grow our business through strong presence and understanding of the local market, high levels of technical expertise, value added products portfolio that complement our solutions and a wide customers base in verticals we are looking to target. EMW is a dynamic and energetic company that scored high on all these requirements, making them a natural choice. We look forward to working closely with the company and will offer extensive support and training to their staff in implementing our solutions and attaining the various required accreditations. We are confident that they will play a significant role in contributing to our success in the region”. 

EMW is certified and specialized in industry leading technologies from the likes of Brocade and Juniper – companies that are partners with Aruba Networks under the company’s global technology alliance. Aruba believes that this is a big advantage since EMW will now be able to offer customers a comprehensive integrated solution for next generation data centres which includes best of breed wired, wireless and network access control products. 

A strong focus area for EMW will be on Aruba’s ClearPass access management solution that covers all network security & access control requirements of a network from a single platform. ClearPass works with multivendor infrastructure and is easily extended and integrated with network security and IT systems that organizations already have in place.

Osama AlHaj-Eisa, Channel Director, Middle East & Turkey at Aruba Networks says, “In order to be able to penetrate the high potential UAE networking market, it is imperative for us to form alliances with ‘smart convergence’ experts like EMW who share the same vision as us. Our cutting-edge technology combined with EMW’s technical excellence make for a very exciting future.”

Mr. Serjios EL-Hage, CEO at EMW Middle East says, “We are very pleased to have been signed on as partners for Aruba Networks and see a huge potential for the company’s world-class portfolio of wireless solutions in this region as organizations build out their datacentres and looking to implement networking infrastructures that are capable of supporting cloud, virtualization and mobility trends. We have the knowledge and expertise to promote Aruba’s products and are confident that customers in the UAE will respond well to the technology.”