Samsung Showcases 2012 Vision To The Middle East And North Africa Region

Empowering the new age consumer of today

Mobilk- Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, showcased its diverse array of new products at the Samsung Middle East and North Africa Regional Forum in Istanbul.  Embracing its new guiding philosophy of “Pushing Boundaries,” the company shared its strategy to expand its European market and deliver connectivity and content across multiple devices – from TVs to mobile phones, tablets to Notebook PCs and cameras to home appliances.

 

“More than ever, consumers are leading dynamic lifestyles that require technology to enrich and accommodate their lives,” said Mr Kyung Tae Bae, President of Samsung Electronics Middle East and North Africa. “We will achieve this through new product innovations, continued investment in research and development, and by driving corporate and social responsibility programs in the Middle East and North Africa region.”

 

In 2011, Samsung Electronics achieved record sales of $143 billion. In the Middle East and North Africa alone, and despite the turbulent times, the company achieved a growth of 44%.

 

“Our strategy for growth in Middle East and North Africa and around the world will be to focus on B2B and becoming a holistic solutions provider,” Mr Bae said. “We will create a dedicated B2B organization with localized solutions, targeting fields such as banking, insurance, healthcare and education with products linked to business aspirations such as mobility, security, analytics and data.”

 

Additionally, Samsung launched a worldwide CSR platform, Samsung Hope for Children, supporting this initiative in 12 countries within the Middle East and North Africa region.