Mobilk - Huawei continues to break new ground in the wearables space by unveiling the Huawei Watch, powered by Android Wear™ at Mobile World Congress (MWC) 2015. The fully circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame and comes with a built-in heart rate monitor and 6-Axis motion sensors. The Huawei Watch is the first smartwatch in the Huawei wearable family.
“We have responded to consumers’ requests from around the world asking for a smartwatch featuring a timeless design that is truly smart from within. Through Huawei’s continued commitment to ‘Make It Possible,’ the Huawei Watch delivers on that promise and gives the consumer a premium smartwatch that is technologically innovative,” said Richard Yu, CEO, Huawei Consumer Business Group. “As the first smartwatch in our expanding line of premium wearable products, the Huawei Watch was designed and created to enhance and be part of the consumer’s everyday lives.”
On the eve Mobile World Congress (MWC) Huawei also has unveiled a fresh series of wearable devices including the TalkBand B2 and TalkBand N1 for consumers to stay connected, alongside the launch of a next-generation phablet, the MediaPad X2. All of Huawei’s products were launched under its new refreshed brand vision “Dreams Inspire Creativity”, also showcased for the first time at MWC.
“For consumers, having access and storage of personal data and records will make wearable devices one of the most important industry developments in the advent of Big Data and Cloud technologies. Today’s wearable device announcement showcases Huawei’s commitment to inspiring creativity and creating products that will enhance the consumer’s ecosystem. No doubt, wearable devices will remain one of the most significant trends in the device industry, and by leveraging Huawei’s technology and innovation, Huawei Consumer BG aims to be a leader in the wearable space,” continued Mr. Yu.
The breakthrough announcement adds momentum to Huawei’s global brand awareness and continued growth, which recently registered a 30 percent increase in sales revenue to $12.2billion for its consumer business group. On a regional level, the Middle East continues to be a high-growth market for Huawei with the company launching numerous flagship products such as its Mate 7 smartphone, supporting local sporting events like the Huawei GCC National Teams Under 23 Championship and naming Arabic singer Nancy Ajram as its Middle East & Africa brand ambassador.
Huawei Watch: World’s First Smartwatch with a Timeless Design that is Smart Within
Huawei Watch features a 1.4 inch AMOLED, scratch-proof and water-proof, fully circular design at 42mm diameter, making it timeless and smart within.
Designed by a team of traditional watch designers with a history in creating the most fashionable and timeless watches, the attention-to-detail becomes apparent upon first glance as the body boasts exquisite craftsmanship featuring use of sapphire crystal elements, and a metal body which features a 316L corrosive-resistant, cold-forged stainless steel, commonly only seen in luxury watches.
Powered by Android Wear, Huawei Watch is packed with a range of health tracking functions and has a built-in advanced heart rate monitor sensor, 6-Axis sensor, barometer sensor, touch motor, and built-in microphone. Paired with a smartphone running Android 4.3 or higher, Huawei Watch enables users to easily receive SMS, email, calendar, app, and phone call notifications.
Boasting a sparkling display at 400 x 400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio, the touch-sensitive sapphire crystal lens cover can even work with gloved or wet hands, offering the most convenient experience at all times.
Designed with personalization in mind, Huawei Watch offers 40 customizable watch faces ranging from a classic analog to digital, or even a tracking design that displays health data including calories ingested, steps taken and more. Huawei Watch comes in three stylish colors: gold, silver and black with a full range of materials, watch straps and other styles also available.
Huawei MediaPad X2: Worlds First Ultra-octa 64 bit LTE Cat6 4G Phablet
Being the world’s slimmest 7-inch phablet, Huawei MediaPad X2 comes in at only 7.28 mm thick. Its compact borderless design of the screen offers a screen-to-body ratio of 80%, which makes it easy for single-handed operation. Huawei MediaPad X2 is the perfect all in one integrated companion combining phone, tablet, navigator, portable battery, mobile hotspot and digital camera, creating a better connected experience for consumers all over the world.
Featuring a fully laminated 7-inch ultra 1200 x 1920 HD IPS screen providing a resolution up to 323ppi, Huawei MediaPad X2 offers clarity for enhanced viewing experience. The LTPS HD touch display with CABC technology provides incredibly crisp and dynamic visual experience. Sporting a 2.0GHz Kirin 930 ultra-octa chipset, MediaPad X2 supports LTE Cat6 connectivity with the download speed up to 300Mbps.
Equipped with a 13MP rear camera, Huawei MediaPad X2 has exceptionally good low-light shooting capabilities, post-shooting focus adjustment metering mode, off-screen quick snapping functionality, focus and exposure metering function; the ability to create the highest quality photos comparable to a DSLR camera are now possible. The 5MP front-facing camera has an aperture of F2.4 and a wide angle of 22mm, which is perfect for panorama selfies.
“Dreams Inspire Creativity”: A world with Endless Possibilities
At MWC 2013, Huawei introduced the brand concept, Make it Possible. Through its worldwide brand marketing campaigns, which include multiple football sponsorship programs, Huawei has become a popular smartphone brand among global consumers, establishing an emotional connection between the brand and its consumers.
“We dive deeper on the ‘it’ in the ‘Make it Possible’, which is the core element connecting Huawei’s brand and consumers’ emotions.” said Mr. Shao Yang, Vice President of Marketing, Huawei Consumer BG. “We believe that ‘it’ refers to the power of dreams and innovation, which help build an intensive emotional connection with our consumers. Thus, at MWC 2015, Huawei unveiled our new brand ideal, ‘Dreams Inspire Creativity’. We believe this communicates that the big ideal of Huawei is a common spiritual value and connection between Huawei and its consumers. If everyone believes in the power of dreams and creativity, the world will be a better place.”
Huawei TalkBand B2 – The Perfect Combination of Bluetooth Headset and Health Tracker
The second generation of Huawei’s TalkBand products, Huawei TalkBand B2 showcases a more business-like professional design, has smarter fitness tracking functionality with higher accuracy, and enhanced synchronization with the users mobile device. Inheriting a more superior Bluetooth connectivity than its predecessor, Huawei TalkBand B2 is not only a convenient health management device, but also the perfect combination of Bluetooth headset and sports bracelet, ideal for the on-the-run business executives who are athletically active.
Equipped with an advanced 6-axis sensor, TalkBand B2’s smart detection can automatically identify and record motions accurately, detect the duration of deep sleep and light sleep, and provide consumers with health tips on ways to improve their sleep pattern.
The perfect companion to consumers’ mobile devices, TalkBand B2 is equipped with dual-microphone, noise reduction technology and quality Bluetooth connectivity. Additionally, it is also equipped with smart detection to understand whether the Bluetooth earpiece is on the wristband or not, allowing it to automatically push audio (music/call) to the smartphone or B2 bracelet. TalkBand B2 is also equipped with a pager to search and locate your smartphone, regardless of the phone model, through vibration or ring tone alerts.
Huawei TalkBand N1 – High Quality Bluetooth Headset for Sports and Music Lovers
Huawei TalkBand N1 is the industry’s first Hi-Fi stereo + Bluetooth headset featuring 4G of local MP3 storage for 1,000 songs, Bluetooth calling, and sports tracking.
Made with high quality loudspeaker components, TalkBand N1 gives users the ultimate experience in professional sound quality on par with higher end headsets thanks to chamber tuning. With a 20-20KHz frequency range, TalkBand N1 provides the finest sound quality with higher expressiveness. Housing APTX Bluetooth transmission technology, users will enjoy CD quality sound through the Bluetooth headset.
Paired with a smartphone, TalkBand N1 is also a health and sports tracker with functionalities include step counting, distance calculation, calorie consumption tracking, and more.
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