O2 has offered free gym pass

O2 has launched a mobile marketing campaign in conjunction with Fitness First, offering free gym memberships for five days and a personal training session.

Customers that opted-in to mobile marketing and live in postcodes three miles from a Fitness First gym will receive text messages about the offer.

The demographic is also narrowed down further by customer profile to include those aged between 18 to 35 interested in health, well-being and sports.

O2 Media managing director Shaun Gregory (pictured) said: "Mobile has long talked about the power of relevancy, targeting and location-based campaigns. O2 Media has, with Fitness First, delivered a campaign that ticks every box for the aspiring media planner.

"Through putting the customer at the heart of our thinking, we’re able to offer truly unique media offerings that break new ground and drive market leading response rates."

Fitness First UK marketing manager Sophie Lawler-Hall said: "Using this highly targeted medium is helping ensure maximum campaign effectiveness, proving mobile to be one of our most successful acquisition tools to date. We are delighted that so many O2 customers have already taken up the offer."