MTC touch celebrates 1,000,000 customers

mtc touch, the leading mobile telecommunication company in Lebanon and ZAIN affiliate, recently announced the growth of its client base to 1,000,000 customers by the start of the second quarter of 2009. Currently controlling 57% of the total mobile telecom client base in Lebanon, the company reassured all customers that it has upgraded its network to service up to 1.2 million customers.
 
Commenting the achievement, mtc touch General Manager, Claude Bassil, said: “we are proud that mtc touch has become the operator of choice on the Lebanese market especially that we have spared no effort during the past years to reach this position and earn it.” He added: “1 million customers trusted mtc touch; in return, we have worked on reinforcing this trust by offering the best products and services to our clients.”

Bassil also underlined the importance of preserving the quality of the network in parallel to mtc touch ability to attract 1 million customers before the end of the first half of 2009. He said: “we reassure our current and potential customers that we have upgraded our network in order to service up to 1.2 million customers, thus ensuring the best quality of coverage possible. Soon, our clients will sense a gradual progress in this area”.
 
During the past four years and a half, mtc touch has pulled out several pioneering initiatives in the Lebanese market by providing exclusive services to its customers. The latter have positively affected the Lebanese mobile sector, strategically positioning Lebanon on the regional telecom map. These services include: the revolutionary EDGE technology (Enhanced Data rates for GSM Evolution) operational across the Lebanese territory; the long-awaited BlackBerry service; the high-end Roaming on Aircrafts service, noting that mtc touch was amongst the first operators in the world to provide it; the e-auction service on special mobile numbers; and the Book your Number service, allowing clients to choose their “touch” or “magic” number through the company’s website.Furthermore, mtc touch was the first to initiate the concept of “attractive offers” in the mobile telecom sector.
 
With such a track record and a long-term commitment to the Lebanese market, mtc touch is well determined to remain Lebanon’s operator of choice, promising further success stories in the near future.

April 22,2009