MTC touch highly commended for its efforts in preserving the environment

mtc touch, the leading telecom company in Lebanon and Zain affiliate, was highly commended during the “2008 Green Awards for Creativity in Sustainability” ceremony for the “Best Green International Campaign” on its “Live Green” campaign. The latter aimed at motivating the company’s employees and customers to think and live green. mtc touch was also one of five shortlisted companies nominated during the “GSMA Asia Mobile Award 2008” ceremony for the “Green Mobile Award”.
 
Internally, the company launched an extensive environmental campaign to raise awareness amongst the employees about preserving the environment in their daily chores, by guiding them towards a series of practical procedures such as: reducing paper use, limiting energy consumption and filtering waste to facilitate the recycling operation. mtc touch also organized a creative competition, inciting its employees to come up with an environmental slogan that best reflects the company’s commitment towards the environment.

Externally, the company organized a promotional campaign to recycle plastic recharge cards of magic prepaid lines. Ever since, mtc touch replaced the harmful plastic cards with another environmental friendly type of recharge cards.
 
Ms. Hayat Youssef, Risk Management and Business Excellence Director at mtc touch said: “Being internationally recommended for our environmental performance reflects the company’s real efforts started 2 years ago, through Live Green campaign, toward a moderate consumption of natural resources. Now that we have risen to the level of international standards, we will spare no effort to develop efficient environmental programs that could actually serve the Lebanese community”.
 

February 13,2009